Digital marketing strategies
never sleep, especially when the end of the year is approaching, a symbolic
milestone that pushes us to update even more to align ourselves with the new
dynamics of Google.
Algorithm updates occur continuously even if at certain times of the
year there are massive changes that give the idea that SEO changes "in
blocks", which obviously is not the case.
This generates the perception that there are things that work in SEO up to a certain point and
immediately after that, as if they were switches that go off based on the
convenience in the moment.
Since you already follow this blog and therefore you know how an
Abdul Rimaaz SEO consultancy works and how important it is to optimize a site in every aspect,
from the quality of the texts to the link building, from the images to the
architecture of the contents, rather than focusing on single elements.
Beyond that, it is certainly not wrong to take a look at the most
promising trends for the coming year, to decide in which direction to direct
our efforts.
What strategies will we have to develop to make our content even more
visible?
Some important SEO trends to
keep an eye on in 2020
Obviously, the analysis of the research intent proves even more
important than it already was: even if your site is already optimized and full
of well written contents, you must not neglect to continuously study the
evolution of the serp to understand if changes are taking place in the needs of
your target which could lead your site to no longer fully respond to the needs
of the public.
For example, after the update of 1 August 2019, it was thought that
Google has heavily changed the perception of the search intent of some serp
(especially in the medical field) making many sites perceived as
"unsuitable" for the actual needs of the public and therefore
bringing them to recede into the serp.
Your texts must respond effectively and precisely to the research
intent of the moment that can also change over time, possibly taking you one
step further thanks to the study of seasonal trends and the commitment to
understand which types of content are most appreciated for our audience (texts,
images, videos, podcasts ...).
We must strive to increase the visibility of our site at 360 degrees
on all platforms suitable to satisfy our users (for example Youtube or Vimeo
for videos, Spreaker for podcasts etc.) as it allows us to appear more easily
among featured featured snippet.
The interests of people can change both in terms of the needs to be
met and the formats best suited to satisfy them, the more we invest in
achieving the appreciation of our users, the more they will invest in us.
With the increase in voice searches, we must also strive to ensure
that our content is abstractly able to respond effectively to specific
questions and reach the top position, since the results following the first
have little chance of being consulted effectively from mobile.
The importance of on-page SEO
optimization
On-page SEO optimization , and more generally anything that aims to
improve the performance that affects navigation, will become even more
important, as most of the latest updates seem to have assessed various aspects
of UX and ease of consultation.
I won't tell you anything new if I suggest you pay attention to:
1.
optimization of Title and SEO tags
2.
loading times
3.
structure of internal links
4.
weight of the images
5.
link building quality
Or to anything that can arouse customer satisfaction and help to get
answers to your needs quickly and directly.
Even the presence on social networks, although it does not include
real NYC SEO activities, certainly
proves to be important for enhancing the reputation of the brands on all those
platforms that can allow you to get in touch more intuitively with your niche.
Also in relation to the latest evolutions of the "Medic
Update" algorithm we have to pay even more attention to the technical
aspects underlying the indexing and to reach the first position of Google. We
must therefore strive to increase the ability to report the content of our
sites and the area of belonging to position us more easily.
Customizing the mobile viewing experience as much as possible will
prove even more important for the coming year. The more you increase the ease
of use from mobile, the more you increase the ability to complete conversions
through the pages of the services and ads of Google Ads.
Probably, also in 2020 we will see an increase in the use of machine
learning in algorithms to further enhance the ability to understand the meaning
of the queries and the results to be provided.
The featured snippets - hated by many because they are considered the
cause of the removal of access to their site - are still growing and expanded
to different categories of content such as:
1.
knowledge graph
2.
"People also ask"
3.
Google News
4.
Google Images
5.
Youtube video pack
For better or for worse, these are relevant elements since in the
first position, even at the expense of the "common" organic ones,
therefore we must continue to think about how to offer relevant and effective
answers from the first lines of our texts.
The structured data are confirmed as useful for an implementation to
ensure the possibility that search engines effectively understand the
architecture and content.
From 60 to 90% of users surf from mobile devices, for this Google has
started the mobile-first indexing and pushes towards making the sites more and
more mobile-friendly. The ideal would therefore be to move towards a perfectly
adaptable version on each type of device, or if it is not possible to ensure
that both versions contemplate the same contents.
Many formats to meet user needs
The voice searches are taking rapidly foot, no longer as simple
transposition of the previous query on tablets and smartphones, but just as new
ways of getting information on the internet. Voice search is rapidly
progressing in our lives until it reaches an important part of our internet
search experience.
Through voice searches will find much space the contents around the
long tail keywords (designed to meet specific needs), the featured snippets
(which reward content perceived as authoritative by highlighting them in the
form of boxes in the foreground) and certainly the local content ( valuable for
research of products and services related to certain geographical locations).
The videos continue in their incessant growth (according to Cisco,
between now and 2021 they should reach 80% of online traffic), from which it is
deduced that focusing on multimedia contents will prove to be even more
suitable.
By combining the power of texts and videos, you can create content
that is perfectly understandable by search engines and attractive thanks to the
persuasive power of images.
Do you need help for your
site? Ask for advice: SEO
Company in New York
The gist of what I want, then to tell you, is that even for the year
to come you will do well to commit yourself to the maximum in the creation of
high quality content and in the optimization of your site to be sure to do the
right thing for Google.. and for your users, of course!
What are the main SEO trends that you are going to follow for the
coming year? Tell me in the comments!
