Without a doubt, having a website to promote your business is one of the best tools that you can use to make yourself known and offer your audience a solution through the products and services that you put at their disposal.
There are 3 key questions whose answer will help you improve the results of your website, the answers to these questions must be solved on the home page of your website, these questions are:
· What do you offer on your website?
· How does what you sell make your customers' lives better?
· What do they have to do to buy the product?
These are the three basic questions that facilitate the message of your website, increasing the chances that a visitor becomes a customer.
If after about 10 seconds on your website, the client has a clear answer to these 3 questions, they will remain on the site because you transmit the information correctly and provide a fairly clear idea about who you are and what you offer.
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The answer to these three questions is simple, make clear on your home page a text in which you tell them what your product, your service or your business consists of, how that product, service or business can help people who visit your page web and what should be done to buy that product.
As you have seen, answering these questions on the home page of your website is not complicated at all, so it is important that you implement them and check if in your message you answer these 3 questions.
If you put what has been said into practice and answer these questions clearly, your visits will increase.
Why is the clarity and simplicity of your website important?
Often you see web pages that are too saturated, the visitor reaches the page and is overwhelmed by the large amount of information, images, colors and options that dislodge and confuse him.
By not facilitating the visit by saturating the page, the possibility of being able to sell in the future disappears because the user abandons that visit because they are not able to easily find the information they are looking for.
You have to be aware of the importance of knowing how to capture the attention of users in a few seconds, since that is the time that the person will use to assess whether or not they remain on your website.
The human brain has a certain capacity to process the information it receives, there are two things that this brain is concerned about, survival and saving energy.
If people access your website and the information is confusing and difficult to assimilate, they will not buy from you, this is something that often happens in sales, if you give too much information and tire your client with a boring list of features in a business presentation, it is most likely that the sale will never take place, so a message that is intended to sell or promote must be simple and direct.
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Therefore, if you bet on clarity and simplicity in the design and message of your website, you will be doing yourself and your business a favor.
How to do it?
· Say clearly what you offer.
· Show the transformative effect of your product or service.
· Shows what the customer must do to buy.
· Do not confuse the visitor with stimuli and unnecessary information.
The importance of the home page of your website
It has been made clear in the previous sections how recommendable and beneficial it is to give clear and simple information to your customers on your website, as well as what general provisions you must implement to make visits friendly.
In addition to following these recommendations, you should pay special attention to the home page of your website, the relevance of this page is explained by the fact that it acts as if it were the cover letter of your business.
When the visitor reads the content of the home page they should have a clear idea about what your product, your service or your business consists of and what they should do to acquire it if it is a product or a service and in what way it can participate if it is a business.
To facilitate communication with your client on the home page, it is just as important to provide information that is easily assimilated by your prospect, as more on a functional level, that you have an attractive home page that makes your customers want to follow. reading.
Some recommendations to build a good website
To provide an attractive layout to your website, it is necessary to try to optimize the following elements: content organization, colors and backgrounds, buttons and images.
Content organization
· The layout of the home page is favored if you use a simple, clean and functional theme to make browsing more user-friendly.
· Do not saturate the home page with too many photos, banners or with too much text, this way you are inviting the visitor to leave even if you have a lot to offer.
Texts
· The objective you must pursue on your website is to offer relevant and quality information, you have to add value, in relation to the home page you must answer the aforementioned three control questions so that the user has a clear idea of what you offer.
· At all times your purpose should be to keep your customer's attention, so you don't have to bore them with irrelevant information that is of no value to people interested in your market niche.
Colors and backgrounds
· Go for sobriety by using light backgrounds and designs that aren't garish.
· It is important that you do not choose a background with a color that is too bright, as this makes the content not stand out, for the same reason it is important not to add too many colors.
Buttons
· The buttons are what make it possible for visitors to perform a certain action on your website such as access to purchase the product, promotional items, links to other pages, and so on.
· Make the buttons stand out and call to action clearly.
Treatment of
images of your website
· The use of the image on the home page can have a positive initial impact on the visitors to your website, therefore it must be quality images with a good resolution, the poor quality of the images can be interpreted as lack of professionalism.
· Provide Alt tags to all images on your site.
· The images must be of high resolution, this in combination with the rest of the recommendations, will make the user want to continue reading the content of your website.
Essential elements to build an authority website
In order for your website to become an authority website that has the correct disposition to promote your business on the Internet in an optimal way, it must have the following pages, About, Contact, Privacy Policy and Terms of Service.
These pages are the essential ones but you can and should add others to complete the information that you make available to readers such as a Home Page, the B log or any other page that you consider appropriate to include.
Essential elements to build an authority website design agency
This is the description of the essential pages that should not be missing on your website:
About
· Talk a bit about yourself and the motivations that led you to create your space on the Internet.
· You must explain what your website is about using the main keywords of your niche.
· Show the benefits of the information that you make available to your visitors.
· Include a photograph of yourself with a label and description.
· Include your contact information.
· Add your profiles on social networks.
Contact
· This page will have a contact form through which your readers can send you their requests or concerns.
· Detail your customer service hours.
· Provide the customer with your email and your phone number.
· Put your address, you can install Google Maps.
Privacy Policy
· It guarantees the protection of the personal data of the visitors.
· The web visits through browsers and robots.
· Compilation of statistics.
· Collection of personal identification.
· Ads and cookies.
· Changes to the privacy policy.
Terms of Service
· Intent of the website.
· Responsibilities assumed by the authors of the site.
· Responsibilities to which users are subject.
· Terms of service of the website.
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