SEO NYC Company : What are SEO Black Hat and Why Not Use It?

We all know that SEO positioning is very important within a digital strategy and that it is a job that requires analysis, measurement, knowledge, and above all, time and patience.

But since human beings are impatient by nature and want to see results for yesterday, there are those who try to "break the rules" to achieve them more quickly ... And that is where SEO Black Hat comes into play in online marketing.

Surely you have heard how many people generate income thanks to the black hat. But you have to keep in mind that they are people with advanced knowledge and that they do not always win.

What is Black Hat in SEO?

We can define Black Hat as a set of SEO techniques, which can be penalized, and which are often used to improve the positioning of a website through unethical strategies that violate search engine terms.

Although it is not a "legal" technique, short-term results are usually obtained if done correctly.

However, if your project is a long-term project, we recommend not using these techniques, since your website could be penalized and not appear in the search results.

In the Google webmaster guidelines and Bing webmaster guidelines we can see which are the Black Hat techniques, used by SEO professionals that are condemned by these search engines.

Where does the term Black Hat come from?

The term Black Hat has its origins in Western films that distinguished the "good guys" from the "bad guys.” In a movie, we would define the Black Hat as the “bad guys” and the White Hat as the “good guys”.

Now, we hear it more in terms related to hacking (virus creators or those who use unethical techniques through their computers or devices in general).

→ as there is no harm that does not come; you might also be interested in: Detecting and correcting catastrophic SEO errors

Recognized SEO Black Hat Tactics

Here we are not going to put Black Hat as the bad guy in the movie, but rather as something that is unethical and should not be used in an SEO NYC strategy in the medium or short term.

Keyword stuffing

It is a technique, which has less and less weight in SEO , and tries to repeat the same keyword to position over and over again, ad nauseam.

If you want to hit the keyword topic hard in your strategy, but do it 'like Google dictates', take a look at this post → Keyword Research: Techniques, Strategies and Tools to search for keywords

Duplicate content

It has always been said that copying the next person is wrong and unethical, because here it is no exception.

If you copy content from other websites thinking that you are going to position yourself like them, forget it.

In fact, by doing this excessively on your website, the search engines will treat it as SPAM, since they look for original content and you will only get a strike that will not benefit you at all.

When we talk about duplicate content, we not only refer to copying from other websites, we can also have this problem within our website.

Hidden content

Another ancient SEO Black Hat technique that was successful in its early days . It consisted of hiding keywords and links from users, thinking only of search engines.

How? For example, by doing the following:

· Hide the text by applying the same background color of the website.

· Rearrange the text outside the page via CSS.

· Change the font size to zero so that it is not visible to the naked eye.

Create a PBN (Private Blog Network)

A PBN is a technique that consists of creating a blog network to obtain links from other websites and help us in our Link Building strategy … And thus try to increase our positions in the search results.

Spinning texts

It is a technique that is still used quite a lot today.

By spinning texts, we are creating new content based on other texts that are already created on other websites.

The latest updates and updates from Google have focused on quality content and they increasingly detect texts created with this technique better.

Cloaking

The cloaking technique is very old and practically not used .

It is about showing and one content for the user and another for the robots, trying to deceive Google.

I insist! Like all Black Hat-based techniques, it is at least unethical and professional. In addition, being able to carry out a good SEO strategy, why risk being penalized?

Here you can see what SEO is , why it is so important for your website and how to carry it out to obtain good results.

Linkfarm

Link Farm or link farm is a technique used to try to increase the relevance of our website through the legacy of a large number of external links.

NOTE: Always try to value the quality of the links more than the quantity of them. Few and very good are better than many and of doubtful credibility.

If you want to delve into the field of link building, read this post: What is a Back Link and How it helps improve SEO

Why avoid or not use Black Hat SEO?

I could talk to you (well, write to you) in many other ways included in a Black Hat SEO strategy, but without a doubt, these are the main ones that you should avoid at all costs.

That because?

For starters, Black Hat practices are prohibited by Google and other search engines.

It is true that results can be achieved in the short term, if done correctly, but in the medium-long term it is a strategy that you should not use if your project is serious.

From SEO NYC, our recommendation will always be that you do not be tempted by everything you read and be patient, doing the job correctly will achieve good results.

Conclusion

Now you are clear about what a Black Hat SEO strategy is and why it is better not to use it.

Remember that you always have the Google and Bing guidelines, among others, at hand to use as a guide to get you on the right track.

Using the White Hat techniques (the guidelines I'm talking about) takes more time and requires patience to see the desired results. But, once these results are achieved, using good SEO practices, your website will stay in the top positions of search engines for longer.

SEO NYC Company

Sunday, 27 September 2020

What are SEO Black Hat and Why Not Use It?

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