Some important SEO trends to keep an eye on in 2020

Digital marketing strategies never sleep, especially when the end of the year is approaching, a symbolic milestone that pushes us to update even more to align ourselves with the new dynamics of Google.

Algorithm updates occur continuously even if at certain times of the year there are massive changes that give the idea that SEO changes "in blocks", which obviously is not the case.

This generates the perception that there are things that work in SEO up to a certain point and immediately after that, as if they were switches that go off based on the convenience in the moment.

Since you already follow this blog and therefore you know how an Abdul Rimaaz SEO consultancy works and how important it is to optimize a site in every aspect, from the quality of the texts to the link building, from the images to the architecture of the contents, rather than focusing on single elements.

Beyond that, it is certainly not wrong to take a look at the most promising trends for the coming year, to decide in which direction to direct our efforts.

What strategies will we have to develop to make our content even more visible?

Some important SEO trends to keep an eye on in 2020

Obviously, the analysis of the research intent proves even more important than it already was: even if your site is already optimized and full of well written contents, you must not neglect to continuously study the evolution of the serp to understand if changes are taking place in the needs of your target which could lead your site to no longer fully respond to the needs of the public.

For example, after the update of 1 August 2019, it was thought that Google has heavily changed the perception of the search intent of some serp (especially in the medical field) making many sites perceived as "unsuitable" for the actual needs of the public and therefore bringing them to recede into the serp.

Your texts must respond effectively and precisely to the research intent of the moment that can also change over time, possibly taking you one step further thanks to the study of seasonal trends and the commitment to understand which types of content are most appreciated for our audience (texts, images, videos, podcasts ...).

We must strive to increase the visibility of our site at 360 degrees on all platforms suitable to satisfy our users (for example Youtube or Vimeo for videos, Spreaker for podcasts etc.) as it allows us to appear more easily among featured featured snippet.

The interests of people can change both in terms of the needs to be met and the formats best suited to satisfy them, the more we invest in achieving the appreciation of our users, the more they will invest in us.

With the increase in voice searches, we must also strive to ensure that our content is abstractly able to respond effectively to specific questions and reach the top position, since the results following the first have little chance of being consulted effectively from mobile.

The importance of on-page SEO optimization

On-page SEO optimization , and more generally anything that aims to improve the performance that affects navigation, will become even more important, as most of the latest updates seem to have assessed various aspects of UX and ease of consultation.

I won't tell you anything new if I suggest you pay attention to:

1.      optimization of Title and SEO tags

2.      loading times

3.      structure of internal links

4.      weight of the images

5.      link building quality

Or to anything that can arouse customer satisfaction and help to get answers to your needs quickly and directly.

Even the presence on social networks, although it does not include real NYC SEO activities, certainly proves to be important for enhancing the reputation of the brands on all those platforms that can allow you to get in touch more intuitively with your niche.

Also in relation to the latest evolutions of the "Medic Update" algorithm we have to pay even more attention to the technical aspects underlying the indexing and to reach the first position of Google. We must therefore strive to increase the ability to report the content of our sites and the area of ​​belonging to position us more easily.

Customizing the mobile viewing experience as much as possible will prove even more important for the coming year. The more you increase the ease of use from mobile, the more you increase the ability to complete conversions through the pages of the services and ads of Google Ads.

Probably, also in 2020 we will see an increase in the use of machine learning in algorithms to further enhance the ability to understand the meaning of the queries and the results to be provided.

The featured snippets - hated by many because they are considered the cause of the removal of access to their site - are still growing and expanded to different categories of content such as:

1.      knowledge graph

2.      "People also ask"

3.      Google News

4.      Google Images

5.      Youtube video pack

For better or for worse, these are relevant elements since in the first position, even at the expense of the "common" organic ones, therefore we must continue to think about how to offer relevant and effective answers from the first lines of our texts.

The structured data are confirmed as useful for an implementation to ensure the possibility that search engines effectively understand the architecture and content.

From 60 to 90% of users surf from mobile devices, for this Google has started the mobile-first indexing and pushes towards making the sites more and more mobile-friendly. The ideal would therefore be to move towards a perfectly adaptable version on each type of device, or if it is not possible to ensure that both versions contemplate the same contents.

Many formats to meet user needs

The voice searches are taking rapidly foot, no longer as simple transposition of the previous query on tablets and smartphones, but just as new ways of getting information on the internet. Voice search is rapidly progressing in our lives until it reaches an important part of our internet search experience.

Through voice searches will find much space the contents around the long tail keywords (designed to meet specific needs), the featured snippets (which reward content perceived as authoritative by highlighting them in the form of boxes in the foreground) and certainly the local content ( valuable for research of products and services related to certain geographical locations).

The videos continue in their incessant growth (according to Cisco, between now and 2021 they should reach 80% of online traffic), from which it is deduced that focusing on multimedia contents will prove to be even more suitable.

By combining the power of texts and videos, you can create content that is perfectly understandable by search engines and attractive thanks to the persuasive power of images.

Do you need help for your site?   Ask for advice: SEO Company in New York

The gist of what I want, then to tell you, is that even for the year to come you will do well to commit yourself to the maximum in the creation of high quality content and in the optimization of your site to be sure to do the right thing for Google.. and for your users, of course!

What are the main SEO trends that you are going to follow for the coming year? Tell me in the comments!

Related Post:   How to choose an SEO agency that's right for you