SEO NYC Company : September 2020

Sunday, 27 September 2020

Best SEO Company in New York City | NYC SEO agency

Best SEO Company in New York City, We are providing the best SEO services. Our mission is to keep you on top of your competitors when it comes to online search. Get for more information: 917-408-3832

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SEO experts in NYC. Improve Online Visibility and Drive Inbound Traffic. That can help take your business to the top of SERPs? Find out more about SEO services from SEO NYC

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What are SEO Black Hat and Why Not Use It?

We all know that SEO positioning is very important within a digital strategy and that it is a job that requires analysis, measurement, knowledge, and above all, time and patience.

But since human beings are impatient by nature and want to see results for yesterday, there are those who try to "break the rules" to achieve them more quickly ... And that is where SEO Black Hat comes into play in online marketing.

Surely you have heard how many people generate income thanks to the black hat. But you have to keep in mind that they are people with advanced knowledge and that they do not always win.

What is Black Hat in SEO?

We can define Black Hat as a set of SEO techniques, which can be penalized, and which are often used to improve the positioning of a website through unethical strategies that violate search engine terms.

Although it is not a "legal" technique, short-term results are usually obtained if done correctly.

However, if your project is a long-term project, we recommend not using these techniques, since your website could be penalized and not appear in the search results.

In the Google webmaster guidelines and Bing webmaster guidelines we can see which are the Black Hat techniques, used by SEO professionals that are condemned by these search engines.

Where does the term Black Hat come from?

The term Black Hat has its origins in Western films that distinguished the "good guys" from the "bad guys.” In a movie, we would define the Black Hat as the “bad guys” and the White Hat as the “good guys”.

Now, we hear it more in terms related to hacking (virus creators or those who use unethical techniques through their computers or devices in general).

→ as there is no harm that does not come; you might also be interested in: Detecting and correcting catastrophic SEO errors

Recognized SEO Black Hat Tactics

Here we are not going to put Black Hat as the bad guy in the movie, but rather as something that is unethical and should not be used in an SEO NYC strategy in the medium or short term.

Keyword stuffing

It is a technique, which has less and less weight in SEO , and tries to repeat the same keyword to position over and over again, ad nauseam.

If you want to hit the keyword topic hard in your strategy, but do it 'like Google dictates', take a look at this post → Keyword Research: Techniques, Strategies and Tools to search for keywords

Duplicate content

It has always been said that copying the next person is wrong and unethical, because here it is no exception.

If you copy content from other websites thinking that you are going to position yourself like them, forget it.

In fact, by doing this excessively on your website, the search engines will treat it as SPAM, since they look for original content and you will only get a strike that will not benefit you at all.

When we talk about duplicate content, we not only refer to copying from other websites, we can also have this problem within our website.

Hidden content

Another ancient SEO Black Hat technique that was successful in its early days . It consisted of hiding keywords and links from users, thinking only of search engines.

How? For example, by doing the following:

· Hide the text by applying the same background color of the website.

· Rearrange the text outside the page via CSS.

· Change the font size to zero so that it is not visible to the naked eye.

Create a PBN (Private Blog Network)

A PBN is a technique that consists of creating a blog network to obtain links from other websites and help us in our Link Building strategy … And thus try to increase our positions in the search results.

Spinning texts

It is a technique that is still used quite a lot today.

By spinning texts, we are creating new content based on other texts that are already created on other websites.

The latest updates and updates from Google have focused on quality content and they increasingly detect texts created with this technique better.

Cloaking

The cloaking technique is very old and practically not used .

It is about showing and one content for the user and another for the robots, trying to deceive Google.

I insist! Like all Black Hat-based techniques, it is at least unethical and professional. In addition, being able to carry out a good SEO strategy, why risk being penalized?

Here you can see what SEO is , why it is so important for your website and how to carry it out to obtain good results.

Linkfarm

Link Farm or link farm is a technique used to try to increase the relevance of our website through the legacy of a large number of external links.

NOTE: Always try to value the quality of the links more than the quantity of them. Few and very good are better than many and of doubtful credibility.

If you want to delve into the field of link building, read this post: What is a Back Link and How it helps improve SEO

Why avoid or not use Black Hat SEO?

I could talk to you (well, write to you) in many other ways included in a Black Hat SEO strategy, but without a doubt, these are the main ones that you should avoid at all costs.

That because?

For starters, Black Hat practices are prohibited by Google and other search engines.

It is true that results can be achieved in the short term, if done correctly, but in the medium-long term it is a strategy that you should not use if your project is serious.

From SEO NYC, our recommendation will always be that you do not be tempted by everything you read and be patient, doing the job correctly will achieve good results.

Conclusion

Now you are clear about what a Black Hat SEO strategy is and why it is better not to use it.

Remember that you always have the Google and Bing guidelines, among others, at hand to use as a guide to get you on the right track.

Using the White Hat techniques (the guidelines I'm talking about) takes more time and requires patience to see the desired results. But, once these results are achieved, using good SEO practices, your website will stay in the top positions of search engines for longer.

Friday, 11 September 2020

The best showcase is the internet - how digital marketing intervenes in the market and enhances results

Says a famous phrase whose authorship was lost in the middle of his sayings. In a time when almost everything you do has direct interference from the internet, it is unthinkable for any company, no matter how small, to stay out of the world wide web.

Consumer habits have changed. As the research by Hubspot and We Are Social points out , the internet is part of the routine of more than 139 million United State, that is, there is a 66% social penetration of a country.

Daily access to the internet is made by 85% of these people, which means that exposing a brand to a potential consumer over the internet will be highly effective when done correctly. Social networks have revolutionized the way consumers and businesses relate

Nowadays, the dialogue is much more interactive and practically immediate, considering the various online communication channels between companies and customers through Facebook pages, Twitter profiles and Instagram. There are even companies that operate exclusively through these channels.

Beyond investment: digital marketing is a strategy

Giving an online presence to a brand increases the chances of recognition as a reference in the subject. Dialogue with key elements of communication in the virtual environment, such as influencers, also opens doors for business and attracting customers .

A digital marketing strategy is not based on a single, universally applicable formula. Each business has a specific plan, according to the details experienced. As with other change plans, this type of strategy requires the analysis of a diagnosis that will guide the digital marketing plan and indicate the need for financial investment.

Planning can be done internally, but in more complex cases it is recommended to seek specialized NYC SEO agencies. The overexposure brought by the internet can potentiate small mistakes due to inexperience and turn them into a crisis of image and reputation, going in the opposite direction to what is initially sought.

It is not enough to be present

Undoubtedly, the mere online presence will not bring benefits if interaction and engagement are not promoted, fundamental for the desired results to begin to be seen.

It is essential to know the public that interacts with the company and purchases its products or services, but this is not about directing the creation of relevant content to its target audience, only, if the idea is to win more customers.

The best way to be present online is to expand how the company will position itself to its customers and (still) non-customers. Red Bull opted for a methodology known as Inbound Marketing, which consists of creating educational content that prepares the customer for the purchase decision.

Considering its audience, the most assertive way to achieve success was to produce original and relevant content on the company's networks, to promote parties and activities. In other words, on social media Red Bull does not sell energy drinks, but a lifestyle.

The Hawaiians brand led an admirable game changer, completely revamping its image. The repositioning had everything to do with digital marketing, as the strategy used was to invest in several actions so that this reconstruction was achieved.

The fact that the brand has increased engagement with the public by making campaign GIFs available on sites like Tumbler was “the cat's jump” to further highlight the company. Creativity in the use of digital devices has a powerful tool in the process of establishing the digital presence of a brand.

The Turkish Airlines , aiming to bring the public the company, used a live streaming application to transmit an entire flight. The video collected quick testimonials from the crew and took a tour of the plane, even passing places where passengers are not allowed to transit.

This generated a very positive result about the visibility of the company not only by its customers, but by aviation enthusiasts and onlookers.

Indirect market intervention

The best showcase is the internet - how digital marketing intervenes in the market and enhances results

The online presence is also responsible for a market intervention done indirectly. The engagements reverberate in the heating of the economy correlated to what “sells” a company with a firm digital presence.

This is a sign that the objectives are being achieved. A company whose digital marketing plan is well designed will inevitably cause increased demand for similar products.

The impacts of high engagement in the face of a company's online presence are felt in all niches, including cosmetics, which, with the support of influencers, strengthened its digital presence.

Physical casinos have also seen an increase in interest created by the positive experience of consumers who test the games first on the internet. By the end of 2020, growth of up to $ 80 billion is expected in the iGaming sector, with online platforms like Betway Casino offering hundreds of online slots and dozens of classic table games. Leaving the virtual context, physical casinos also end up taking advantage of the wave of growth seen in iGaming.

The fashion industry is also impacted: last Halloween, in the United States, a Kardashian costume was sold under the title "Urban Outfitters", a brand widely used by the influencer - and the prices were anything but modest.

Talk about me

If before it was common for the company to guide its presence through advertising in mass media, which was enough for a long time, today the scenario has undergone drastic changes that require a remodeling of companies that want to survive in the market.

With social networks, the dissemination of content has no limits and covers reviews and comparisons of products and services in a format in which a consumer speaks directly to another. This movement influences the customer's purchase decision, which has an impact for the company, in addition to changing the pole of the consumer relationship: it is no longer the customer who goes after the company, but the company who goes after the customer.

Ensuring the online presence of a brand presents great chances of expansion and continuity in a market that has changed its consumption habits and which seeks much more information through varied and independent channels.

Tuesday, 1 September 2020

Tips for having a website that promotes your business well

Without a doubt, having a website to promote your business is one of the best tools that you can use to make yourself known and offer your audience a solution through the products and services that you put at their disposal.

There are 3 key questions whose answer will help you improve the results of your website, the answers to these questions must be solved on the home page of your website, these questions are:

· What do you offer on your website?

· How does what you sell make your customers' lives better?

· What do they have to do to buy the product?

These are the three basic questions that facilitate the message of your website, increasing the chances that a visitor becomes a customer.

If after about 10 seconds on your website, the client has a clear answer to these 3 questions, they will remain on the site because you transmit the information correctly and provide a fairly clear idea about who you are and what you offer.

Read also: Are you looking for SEO Services in New York

The answer to these three questions is simple, make clear on your home page a text in which you tell them what your product, your service or your business consists of, how that product, service or business can help people who visit your page web and what should be done to buy that product.

As you have seen, answering these questions on the home page of your website is not complicated at all, so it is important that you implement them and check if in your message you answer these 3 questions.

If you put what has been said into practice and answer these questions clearly, your visits will increase.

Why is the clarity and simplicity of your website important?

Often you see web pages that are too saturated, the visitor reaches the page and is overwhelmed by the large amount of information, images, colors and options that dislodge and confuse him.

By not facilitating the visit by saturating the page, the possibility of being able to sell in the future disappears because the user abandons that visit because they are not able to easily find the information they are looking for.

You have to be aware of the importance of knowing how to capture the attention of users in a few seconds, since that is the time that the person will use to assess whether or not they remain on your website.

The human brain has a certain capacity to process the information it receives, there are two things that this brain is concerned about, survival and saving energy.

If people access your website and the information is confusing and difficult to assimilate, they will not buy from you, this is something that often happens in sales, if you give too much information and tire your client with a boring list of features in a business presentation, it is most likely that the sale will never take place, so a message that is intended to sell or promote must be simple and direct.

Read also: Are you looking for best security camera systems in Chicago

Therefore, if you bet on clarity and simplicity in the design and message of your website, you will be doing yourself and your business a favor.

How to do it?

· Say clearly what you offer.

· Show the transformative effect of your product or service.

· Shows what the customer must do to buy.

· Do not confuse the visitor with stimuli and unnecessary information.

The importance of the home page of your website

It has been made clear in the previous sections how recommendable and beneficial it is to give clear and simple information to your customers on your website, as well as what general provisions you must implement to make visits friendly.

In addition to following these recommendations, you should pay special attention to the home page of your website, the relevance of this page is explained by the fact that it acts as if it were the cover letter of your business.

When the visitor reads the content of the home page they should have a clear idea about what your product, your service or your business consists of and what they should do to acquire it if it is a product or a service and in what way it can participate if it is a business.

To facilitate communication with your client on the home page, it is just as important to provide information that is easily assimilated by your prospect, as more on a functional level, that you have an attractive home page that makes your customers want to follow. reading.

Some recommendations to build a good website

To provide an attractive layout to your website, it is necessary to try to optimize the following elements: content organization, colors and backgrounds, buttons and images.

Content organization

· The layout of the home page is favored if you use a simple, clean and functional theme to make browsing more user-friendly.

· Do not saturate the home page with too many photos, banners or with too much text, this way you are inviting the visitor to leave even if you have a lot to offer.

Texts

· The objective you must pursue on your website is to offer relevant and quality information, you have to add value, in relation to the home page you must answer the aforementioned three control questions so that the user has a clear idea of what you offer.

· At all times your purpose should be to keep your customer's attention, so you don't have to bore them with irrelevant information that is of no value to people interested in your market niche.

Colors and backgrounds

· Go for sobriety by using light backgrounds and designs that aren't garish.

· It is important that you do not choose a background with a color that is too bright, as this makes the content not stand out, for the same reason it is important not to add too many colors.

Buttons

· The buttons are what make it possible for visitors to perform a certain action on your website such as access to purchase the product, promotional items, links to other pages, and so on.

· Make the buttons stand out and call to action clearly.

Treatment of images of your website

· The use of the image on the home page can have a positive initial impact on the visitors to your website, therefore it must be quality images with a good resolution, the poor quality of the images can be interpreted as lack of professionalism.

· Provide Alt tags to all images on your site.

· The images must be of high resolution, this in combination with the rest of the recommendations, will make the user want to continue reading the content of your website.

Essential elements to build an authority website

In order for your website to become an authority website that has the correct disposition to promote your business on the Internet in an optimal way, it must have the following pages, About, Contact, Privacy Policy and Terms of Service.

These pages are the essential ones but you can and should add others to complete the information that you make available to readers such as a Home Page, the B log or any other page that you consider appropriate to include.

Essential elements to build an authority website design agency

This is the description of the essential pages that should not be missing on your website:

About

· Talk a bit about yourself and the motivations that led you to create your space on the Internet.

· You must explain what your website is about using the main keywords of your niche.

· Show the benefits of the information that you make available to your visitors.

· Include a photograph of yourself with a label and description.

· Include your contact information.

· Add your profiles on social networks.

Contact

· This page will have a contact form through which your readers can send you their requests or concerns.

· Detail your customer service hours.

· Provide the customer with your email and your phone number.

· Put your address, you can install Google Maps.

Privacy Policy

· It guarantees the protection of the personal data of the visitors.

· The web visits through browsers and robots.

· Compilation of statistics.

· Collection of personal identification.

· Ads and cookies.

· Changes to the privacy policy.

Terms of Service

· Intent of the website.

· Responsibilities assumed by the authors of the site.

· Responsibilities to which users are subject.

· Terms of service of the website.

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