SEO or Google ADS: make the right choice!

Most entrepreneurs who make a project in the web universe have a bad habit of contrasting natural positioning (SEO) and paid positioning or SEA - Google ADS.

Therefore, many build their digital marketing strategy around one of the two while neglecting the other, making a serious mistake.

In fact, as we will see in this article, SEO and SEA both have real advantages and it is very likely that the best results for their digital projects can be expected from their complementarily.

The benefits of a Google ADS advertising campaign

Paid advertising has, in New York, as many supporters as opponents. Some people criticize it for being expensive and for the results that are not always up to par. Others, on the contrary, believe that it is essential since natural positioning takes a long time to bear fruit.

In fact, it is necessary to go beyond the cost issue and rather focus on the benefits that a Google ADS advertising campaign can offer:

High visibility and traffic. By purchasing advertisements, you are sure to gain visibility as your site will appear above natural results. Even though these ads are actually only displayed to 20 to 30% of Internet users, they can generate significant traffic on your website.

Better product rating for the simple reason that Google ADS results allow you to view photos while organic results only contain text.

Most qualified visitors. There is no point in attracting people to your site who are not interested in what you have to offer. Well, with Google's ADS, you can get ultra-precise targeting for your ads to show, which means that only potential customers will see them

The advantages of an SEO strategy

The natural positioning (SEO) is a true art that any web universe project promoter must try to master if you want your site to be seen by as many people as possible.

Even if it does not necessarily involve expenses as in the case of paid positioning, natural positioning still implies a real investment both in financial terms and in terms of time.

Make no mistake, natural positioning is a real investment that can sometimes bear fruit only after several months.

With this and in light of the advantages it offers, it is impossible to do without:

Sustainable traffic generation. If advertising allows you to generate traffic during the time you buy ads, everything stops when you stop spending. The natural positioning guarantees you a stable and long-lasting traffic. If it is more difficult to generate traffic at the start of the project, it will be insured later in the medium and long term.

Better click through rate. Although organic results are below "advertising" results, they are still more clicked. In fact, 70% of clicks are done on organic results.

Development of a reputation. Internet users have a habit of connecting online to companies they know. But now, how do you make yourself known? Well, natural SEO is a great tool since by implementing an SEO strategy; you will create several access doors to your website.

SEO and Google ADS are complementary

As we have just seen, SEO and SEA both offer their share of advantages to project promoters in the web world.

You may also have noticed that they are substantially different, which means that the techniques to be applied depend mainly on your project and your goals.

Therefore, it will be particularly necessary to use natural positioning and Google ADS at the right time. In order to launch the website, you will need to make sure that it is technically optimized for SEO. This is the basis for hoping to exist on the web.

If you want to make your site known quickly and win over customers as soon as possible, some targeted ADS campaigns are essential. It is in fact during the start of the activity that paid positioning is more relevant.

Related Post: SEO: How to find relevant keywords?

After the launch of the site, it is not necessary to conduct rather expensive aggressive communications, but it is essential to set up a natural positioning strategy that aims to make your website as visible as possible.

To do this, surround yourself with a team of editors and creators of expert content to be published regularly as your goal is to position your web on a maximum of target keywords and expressions, competitive or not.

Continuing your SEO strategy, nothing prevents you from repeating an ADS campaign, for example to support the implementation of a promotion.

Between SEO or Google ADS, make no choice and use each one wisely. In other words, SEA a can be used to advertise your site at launch and, if your budget allows, to promote your promotions.

Natural positioning will be a daily event since the launch of your business. It will therefore be essential to surround yourself with professionals who will be able to write and create the contents of your editorial strategy.

Once these activities are well managed, your website will scale organic results using NYC SEO services, increasing traffic and sales.