Most entrepreneurs who make a project in the web
universe have a bad habit of contrasting natural positioning (SEO) and paid
positioning or SEA - Google ADS.
Therefore, many build their digital marketing strategy
around one of the two while neglecting the other, making a serious mistake.
In fact, as we will see in this article, SEO and
SEA both have real advantages and it is very likely that the best results for
their digital projects can be expected from their complementarily.
The benefits
of a Google ADS advertising campaign
Paid advertising has, in New York, as many
supporters as opponents. Some people criticize it for being expensive and for
the results that are not always up to par. Others, on the contrary, believe
that it is essential since natural positioning takes a long time to bear fruit.
In fact, it is necessary to go beyond the cost
issue and rather focus on the benefits that a Google ADS advertising campaign can
offer:
High
visibility and traffic. By purchasing advertisements, you are sure to gain
visibility as your site will appear above natural results. Even though these
ads are actually only displayed to 20 to 30% of Internet users, they can
generate significant traffic on your website.
Better
product rating for the simple reason that Google ADS results allow you to
view photos while organic results only contain text.
Most
qualified visitors. There is no point in attracting people to your site who
are not interested in what you have to offer. Well, with Google's ADS, you can
get ultra-precise targeting for your ads to show, which means that only
potential customers will see them
The
advantages of an SEO strategy
The natural positioning (SEO) is a true art that
any web universe project promoter must try to master if you want your site to
be seen by as many people as possible.
Even if it does not necessarily involve expenses as
in the case of paid positioning, natural positioning still implies a real investment
both in financial terms and in terms of time.
Make no mistake, natural positioning is a real
investment that can sometimes bear fruit only after several months.
With this
and in light of the advantages it offers, it is impossible to do without:
Sustainable
traffic generation. If advertising allows you to generate traffic during
the time you buy ads, everything stops when you stop spending. The natural
positioning guarantees you a stable and long-lasting traffic. If it is more
difficult to generate traffic at the start of the project, it will be insured
later in the medium and long term.
Better click
through rate. Although organic results are below "advertising"
results, they are still more clicked. In fact, 70% of clicks are done on organic
results.
Development
of a reputation. Internet users have a habit of connecting online to
companies they know. But now, how do you make yourself known? Well, natural SEO
is a great tool since by implementing an SEO strategy; you will create several
access doors to your website.
SEO and
Google ADS are complementary
As we have just seen, SEO and SEA both offer their
share of advantages to project promoters in the web world.
You may also have noticed that they are
substantially different, which means that the techniques to be applied depend
mainly on your project and your goals.
Therefore, it will be particularly necessary to use
natural positioning and Google ADS at the right time. In order to launch the
website, you will need to make sure that it is technically optimized for SEO.
This is the basis for hoping to exist on the web.
If you want to make your site known quickly and win
over customers as soon as possible, some targeted ADS campaigns are essential.
It is in fact during the start of the activity that paid positioning is more
relevant.
Related Post: SEO:
How to find relevant keywords?
After the launch of the site, it is not necessary
to conduct rather expensive aggressive communications, but it is essential to
set up a natural positioning strategy that aims to make your website as visible
as possible.
To do this, surround yourself with a team of
editors and creators of expert content to be published regularly as your goal
is to position your web on a maximum of target keywords and expressions,
competitive or not.
Continuing your SEO strategy, nothing prevents you
from repeating an ADS campaign, for example to support the implementation of a
promotion.
Between SEO or Google ADS, make no choice and use
each one wisely. In other words, SEA a can be used to advertise your site at
launch and, if your budget allows, to promote your promotions.
Natural positioning will be a daily event since the
launch of your business. It will therefore be essential to surround yourself
with professionals who will be able to write and create the contents of your
editorial strategy.
Once these activities are well managed, your
website will scale organic results using NYC SEO services, increasing
traffic and sales.
