Due to the impact of digital media on people's consumption habits, nowadays it is necessary to go beyond the presence on the internet. To achieve greater visibility and ensure better results, strategies such as SEO (Search Engine Optimization) gain more and more space.
It is a versatile marketing strategy, capable of generating authority for corporate pages. To achieve this favorable scenario, a group of specific techniques are applied to meet the requirements of search engines.
The first pages of search engines, more precisely, the first page and the top positions have the greatest potential to gain access.
To understand more clearly the need for SEO techniques, it is important to mention that content indexing in search engines occurs through robots, which detect only texts and codes.
The definition of positions occurs essentially according to authority and relevance, since these mechanisms prioritize positive experiences for users.
Know the factors On Page and Off Page
In order for the content to be classified as relevant and authoritative, a series of criteria are analyzed. Among the types of optimizations are aspects worked inside and outside the domain, such as:
On Page Factors
Factors on page are related to optimizations within pages, mainly involving the form of content development, such as:
· Quality;
· Internal title;
· Use of the keyword;
· Friendly URL.
The internal title, also called the title tag, is observed when accessing the material. For this reason, it should arouse the interest of the reader and be distinct from the SEO title, which is the title presented in search engines and contributes to both positioning and click through rate.
The keyword should be used with caution, as it corresponds to the term used by people when searching for this type of service.
Its strategic presence in the content contributes to the proper ranking, but care must be taken not to overuse it.
Just as the URL has great potential to increase the chances of readers accessing the page, it can also keep them away if it is not easily interpreted, long and distant from the topic.
Off Page Factors
In the case of off-page factors, these are points that are predominantly related to the authority of the site or of a certain content, in which social indicators and links are highly prominent.
The first aspects are associated with interactions on social networks, more precisely, with mentions and shared contents of the company.
To understand the importance of links, it is worth mentioning as an example, a brand that produces bespoke aluminum frames and has several backlinks, which correspond to the links of websites directed to the corporation's.
In this situation, the quantity and diversity enhance the relevance of the page. For this reason, link building is highly targeted when it comes to off page factors, as it aims to reach links on other pages.
The steps to plan an SEO strategy
Undoubtedly, the methods used to develop a strategy that involves SEO NYC techniques can vary according to each corporation, however, there are some crucial factors in this scenario.
In this scenario, it is important to carry out a keyword study to find out which terms are most searched by the brand's target audience. The focus is crucial for targeting the content.
It is the example of a company that offers transcription services for the academic environment, which naturally presents difficulties, ambitions and requires a differentiated approach from other sectors.
To improve practices, looking at the results pages in relation to the main keyword is also valid to detect the most favorable target, as well as the analysis of the competition.
Other points that must be analyzed are the On page factors and the links, in relation to failures, highlights, compromised pages, among other factors.
Investigating these aspects is necessary essentially to identify possible improvements and to be more precise to establish the strategy.
In addition to the aspects presented, it is crucial to ensure frequent monitoring of results. Would it be advantageous for a company to go through these steps and not analyze the results? On the contrary, it becomes dangerous.
For example, if an e-commerce that offers products like a motor for a tilting gate does not determine which metrics should be revised, it will not be possible to make the necessary adjustments in order to obtain better results.
Naturally, there are a number of factors that influence the positioning of the sites, which reinforces the need to use the services of specialized professionals to identify which are the relevant points for SEO techniques according to the particularities of each corporation.
